Rebrand and website redesign for an emergency services company.
Designer
10 Weeks
Solo
At Flight Vector we identified the need to do some rebranding. We decided that we would do this with a new logo and new website. We reached out to Kris Jensson and showed him what we had as well as what we wanted our new look to convey. In a very short period of time Kris presented us with many options which we were able to narrow down. He also was able to design a new website for us to achieve all of the goals we had and then some. Kris was a pleasure to work with and had a lot of very valuable insight and advice along the way.
- Scot Cromer, CEO & Co-Founder of Flight Vector
Your school wants to strengthen the community by encouraging experienced students to connect with new students and help them adjust to campus life. Design an experience that allows mentors and mentees to discover each other. Consider the needs of both mentors and mentees, including how someone may become a mentor and how to connect mentors to mentees
Design a new logo - hand off a branding guideline
Redesign the architecture for the website
Design and create a new website
I started redesigning the brand for Flight Vector before designing the website. It was important to create a logo that reflected the fast respons, trustworthy, and modern dispatch service that FV brings to the table.
After going through the current website we wanted to rebuild the structure of the navigation to get a better flow for the users as well as making it more delightful. One of the main goals was adding more personality by designing icons and popping sets of colors.
Flight Vector wanted to update their landing page and have it more delightful than it was before. The goal here was to design a beautiful first impression that would show off the mission, products, and what customers think of the product.
Flight Vector wanted to have it more personal based for the user. Adding in F&Q sections as well as showing off the team with imagery where the customer can read about every member was important for the company. They wanted to display all the team members and introduce their story to the customers
Flight Vectors wanted to introduce their products in a more delightful way. Showing off videos and the story of each product was essential for them. They wanted their customers to really understand each product based on text and videos.
Flight Vector wanted to have it more personal based for the user. Adding in F&Q sections as well as showing off the team with imagery where the customer can read about every member was important for the company. They wanted to display all the team members and introduce their story to the customers
