Kris Jensson Design Portfolio

Kris Jensson

Digital experiences where visual craft,
systems thinking and impact meet.Digital experiences shaped by visual craft, systems, and real-world impact.

Staff Experience Designer @Venmo

WORK/CASE STUDIES

The challenges, process, and impact of what ive built.

Venmo

Leading design for Venmo’s highest-impact experience within a product that powers more than $400B in transactions each year.

+320% Increase in P2P transactions

NFL

Rebuilding the digital surface for NFL around game-day urgency, making it clearer in the moments that matter.

+3X Acquisition for NFL+

JBL

Redesigning a bold design system that captures JBL’s legacy, values, and innovation.

+4,700% Jump-in referrals

Volvo

A user-centric design featuring a 3D truck configurator, personalised experiences

+991% Jump-in referrals

ETS

A bold identity and website that transformed ETS into a Global Leader in Education.

+991% User growth with ETS Solutions
WORK/WHERE IVE MADE IMPACT

5

Webby Awards

3

W3 Awards

2

Shorty Awards

1

ANA Ace Awards

TESTIMONIALS

Will Bender

Digital Manager@Volvo

Kris has an incredible eye for visual design. He brings a level of craft and polish that consistently makes the work feel more distinctive and considered

Vanessa Mering

Head of Global Brand@JBL

Kris has a rare ability to turn complex product problems into experiences that feel simple, beautiful, and intuitive

Stephen Clements

CEO@10k Robots

Kris has a rare ability to turn complex product problems into experiences that feel simple, beautiful, and intuitive

Lauren Manning

Head of Design@NFL

Kris consistently raises the bar for craft. He brings strong taste, thoughtful systems thinking, and a level of execution that makes the entire team’s work better

Arjun Kalyanpur

Head of Product@C&T Agency

Kris has an incredible eye for visual design. He brings a level of craft and polish that consistently makes the work feel more distinctive and considered

August Kreowski

Head of Global Brand@JBL

Kris has a rare ability to turn complex product problems into experiences that feel simple, beautiful, and intuitive

Hannah Dow

Head of XD@C&T Agency

Kris has a rare ability to turn complex product problems into experiences that feel simple, beautiful, and intuitive

KRIS

CRAFT IS

THE PULSE

After 8+ years in design, I believe the biggest impact comes from embracing constraints, doing the work, and adapting as you go.

LocationSan Francisco
Strengths Design/Motion/Code

About/Story

The story behind the person
doing the work.

I’m drawn to the part of design where craft meets reality; navigating complex constraints and ambitious KPIs while still raising the standard and delight. Because to me, craft isn’t a nice-to-have. It’s the baseline.

A lot of how I work has been shaped outside of design too. Soccer brought me from Iceland to San Francisco and taught me early the importance of team. Away from the screen, life is mostly fun stuff with my girlfriend, caring for our dog Marlowe, and a huge appreciation for food, Arsenal, and San Francisco.

I’m drawn to the part of design where craft meets reality; navigating complex constraints and ambitious KPIs while still raising the standard and delight. Because to me, craft isn’t a nice-to-have. It’s the baseline.

Kris

GROWTH

Personal information

LocationSan Francisco
Phone415-439-9394
Emailkris.jensson@gmail.com

Professional summary

I’m drawn to the part of design where craft meets reality; navigating complex constraints and ambitious KPIs while still raising the standard and delight. Because to me, craft isn’t a nice-to-have. It’s the baseline.

Work experience

Current

Staff Experience Designer

Venmo

I’m drawn to the part of design where craft meets reality; navigating complex constraints and ambitious KPIs while still raising the standard and delight. Because to me, craft isn’t a nice-to-have. It’s the baseline.

2023 - 2025

Senior Product Designer

Code & Theory

I’ve led high-impact work across early-stage concepts, large-scale system design, and global brand experiences. I partner with internal and external teams to define and scale design systems, elevate visual craft, and bring clarity to complex digital challenges eyeing both user experience and business outcomes. Building end to end digital experiences for companies leading in their field.

Clients include

ETS

Defined early-stage visual direction that helped the re-brand win multiple design awards.

NFL

Leading VD and system build for the current web redesign, scaling the design system across platforms

JBL

Defined early-stage visual direction that helped the re-brand win multiple design awards.

Amazon

Contributed to new product directions and UI frameworks for Amazon Ads.

2019 - 2023

Product Designer

YML

Building end to end digital experiences for companies leading in their field.

Clients include

ETS

Defined early-stage visual direction that helped the re-brand win multiple design awards.

NFL

Leading VD and system build for the current web redesign, scaling the design system across platforms

JBL

Defined early-stage visual direction that helped the re-brand win multiple design awards.

Amazon

Contributed to new product directions and UI frameworks for Amazon Ads.

KRIS

JBL

Resetting the stage
for a global audio brand

Overview

  • What we did
  • Strategy
  • Visual identity
  • Iconography
  • UI/UX
  • Content
Visit live site

JBL

JBL is a global leader in audio innovation, known for delivering powerful sound through cutting-edge speakers, headphones, and audio technology—trusted by music lovers, professionals, and performers worldwide.

The ask

JBL’s 40+ regional sites offered varying, disjointed impressions, and didn’t express brand guidelines that were refreshed to resonate with Gen Z + existing fans. Their vibrant brand ethos wasn’t evident in any digital touchpoint.

What we delivered

Collaborated with a small team to redesign the global JBL website, establishing a scalable visual language used across 40+ country sites. Focused on creating a unified system that balanced brand expression with global adaptability, setting the foundation for ongoing development and implementation.

Impact at launch

+24%

Increase in avg.
session time on page

+31%

Decrease in bounce
rate on L1 pages

+100%

Systemized, better, and
cohesive brand

JBL/STRATEGY

Designing for different audience needs

To establish and solidify JBL’s standing with audiences across the world, we overhauled the upper-mid funnel experiences to better attract and guide with audiences who possess differing levels of familiarity with the brand and products.

To support those different needs, we created clearer ways to discover JBL, learn about its products, and engage with the brand through more immersive educational moments.

JBL/Visual Identity

Dynamic brand storytelling

To expand beyond purchase transactions and features, we developed stylistic elements and flexible components that allow JBL’s dynamic personality to punctuate any page on the site.

/MOBILE UI UX

/Motion

Visualizing sounds through motion

We brought Cymatics to life by capturing the natural patterns created as sound frequencies move, then used them both as decorative motion and static elements.

These visuals became a core part of the website, creating a sensory design language rooted in the relationship between sound, science, and form.

/ICONOGRAPHY

JBL/Final

One brand,
three expressions

We created three distinct themes: Evergreen, Gaming, and Luxury, giving the brand flexibility to feel just as relevant for a $29 pair of earbuds as it does for a $50K sound system, without ever losing what makes JBL feel like JBL.

EVERGREEN

A vibrant everyday expression, built for the broadest audience.

GAMING

A more immersive expression, built for the gaming audience.

LUXURY

A more refined expression, built for the most premium products.

KRIS

VOLVO

How a Truck Launch Rewrote
the Playbook for an Industry

Overview

  • What we did
  • Strategy
  • Visual identity
  • Design System
  • UI/UX
  • Content
Visit live site

Volvo Trucks

Volvo Trucks North America is a leading manufacturer of heavy-duty trucks, known for safety, innovation, and sustainability.

The ask

Volvo Trucks was preparing to launch its biggest truck launch in 27 years. To connect with today’s tech-savvy trucking industry, they partnered with us to reimagine its digital experience and reflect the innovation and ambition of its newest trucks.

Approach

In an industry typically characterized by slower adoption of technological advancements, we helped Volvo Trucks shatter the mold with the redesign and digital reveal of their flagship VNL long-haul truck.

Impact at launch

+350%

Visitors at launch

+108%

Page views post-launch

+991%

Configurator builds post-launch

KRIS

NFL

Fueling the Weekly
Rhythm of Football

Overview

  • What we did
  • Strategy
  • Visual identity
  • Iconography
  • UI/UX
  • Content
Visit live site

NFL

The NFL dominates American sports, it accounted for 93 of the 100 most-watched TV broadcasts in all of 2023.

The challenge

Even as the nation’s most-watched sport, the NFL needed to modernize its app and website to bring the game closer to its die-hard fan base and new fans alike. So the NFL called an audible, transforming its digital approach into more than just a game day companion, but an experience that fuels the rhythm of the game – every play, day and week, on and off-season.

Approach

Develop strategic design solutions that not only enhance user experience but also create a scalable design system adaptable to various user needs and future expansions within the broader NFL ecosystem.

Impact at launch

2.3B

Minutes streamed
on app

+21.2min

Spent on average
per visit (+20% YoY)

+5M

Weekly users

KRIS

ETS

Shaping the future of
education solutions

Overview

  • What we did
  • Strategy
  • Visual identity
  • Iconography
  • UI/UX
  • Content
Visit live site

ETS

For more than 75 years, ETS (Education Testing Service) has been the global arbiter of standardised testing and research.

The challenge

ETS was only scratching the surface in leveraging its best-in-class services, tools and expertise to impact its business. It also faced significant hurdles posed by emerging challengers and ever-evolving technological advancements disrupting the testing and assessments industry.

What we delivered

We partnered with ETS for a comprehensive business and brand transformation, intent on driving successful B2B growth and bolstering its reputation globally. Over six months, we evolved ETS’ strategic vision by overhauling its business, leading strategy for a vast rebrand, and delivering refreshed storytelling and design across every digital touchpoint.

Impact at launch

+888%

Increase in user growth
with ETS Solutions

+10M

Impressions driven from press across
CNBC, Campaign, and more

+12%

Brand lift following
the initial rebrand